Press Room

The company, which is part of the Marcopolo group, wants to highlight its competitive advantages and build strong customer relationships

Aiming to reinforce the credibility and history of the Marcopolo brand, which has been in the international market for over 70 years, Volare adopts a new brand positioning strategy abroad: Volare, a Marcopolo Company. The goal is to exploit existing synergies with the parent brand, Marcopolo, to strengthen customer relationships, highlighting their competitive advantages: Customization, flexibility and exclusivity to meet the needs of each segment in the passenger transportation industry.

With a trajectory of more than 20 years marked by productive innovation and adaptation to market demands, Volare has more than 30 points of service in Latin America, the Middle East and Africa, achieving records of export and market expansion in the year 2018.

Accompanied by this new strategy, Volare also launches its new slogan: “Made for your world”, which reinforces the brand's commitment to its customers' businesses in a customized and integrated way, with configurations, equipment and functions that are tailored made to each client's applications. Volare’s minibuses are recognized abroad for safety, quality, comfort and service credibility.

According to João Paulo Ledur, Volare's director, the new slogan highlights the brand's virtues, differentials and values. Its positioning reinforces Marcopolo's strong image, being more and more approachable to operators, customers and users. “Volare was born through the Marcopolo expertise, thus we are adopting the Volare, a Marcopolo Company positioning abroad. We are unique in the manufacturing concept and in the way that we operate through a network of dealers with more than eight million points of service in the world, offering vehicles ready for delivery, as well as with high level of customization possibilities.”

Secco Consultoria de Comunicação

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